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Jamie Oliver’s Health Recommendations and What They will Mean For You

Posted by: Patrick Catanzariti on February 9, 2016

Like him or not, you can’t deny that Jamie Oliver is more than capable of bringing big issues to the table. And, in this case, it’s a family dinner table – packed full of unhealthy food laid on for a nation of unhealthy food.

Recently, the celebrity chef launched a campaign to reduce childhood obesity. He highlighted six recommendations for the government to look at. If you aren’t sure what they will mean for you and your family, read on, we’re going to take a closer look at some of those suggestions, and at his overall campaign.

Let’s get started with the basics.

The overall strategy

So, why is Jamie Oliver taking such an interest in childhood obesity? Well, according to the celebrated chef, it’s an important fight to start. With obesity levels increasing every year, it’s going to lead to a severe rise in diet-related diseases. So, getting a campaign out there for healthier eating will only help stave off some of the problems we are facing as a nation.

The children’s health levy

Oliver’s first proposal is a 20p per litre tax on all sugary drinks. The chef states that sugary drinks are the number one source of sugar intake for children and teens. Money raised will go to education programmes that teach kids and adults about healthier eating and, of course, the prevention of diet-related illnesses.

Reformulation

Oliver also suggests that food producers should use less sugar in their products. It has been a successful strategy with salt in the last fifteen years, although the drinks industry is less than enthusiastic. Given the reliance of sugar in these products, it’s no surprise.

Added information on labels

While labelling on food products has helped a lot, there is no such system in place for drinks. And, Oliver believes that a traffic light system would work much better, making it far more obvious what each food or drink contains. The chef states the labelling should be mandatory – again, there is some resistance so far by the sugary drinks industry.

Better school food

A lot of good work has been introduced into the average school canteen. However, the problems with school lunches aren’t just to do with the catering. Packed lunches are in an awful state, with only 1% of all lunches from home meeting national nutrition standards. So, while pressure should be on catering companies to deliver nutritional food, parents also need to do their bit. Oliver recommends that food standards be brought in for packed lunches too.

Marketing of food

Oliver also wants a complete ban on advertising sugary and fatty foods to kids. Further to this, he has recommended that superstores and shops be more responsible for the way they display such foods. Finally, the chef also wants to see more initiatives from supermarkets to make sure people have more access to healthy, fresh foods.

Measuring up

Finally, Jamie Oliver would like to see an extension of current measuring policy. While at the moment, parents of obese children might get a letter from their local health department, there is no real support in place. The chef feels this needs work, to provide a more supportive environment.

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