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Britain’s Sugar Tax and The Rise of Artificial Sweeteners

Posted by: Patrick Catanzariti on March 17, 2016

Lead by Jamie Oliver, sugar tax campaigners across the U.K. erupted into celebration following Chancellor George Osborne’s announcement that the government would be introducing sugar levies to combat childhood obesity rates in the U.K. Backing up their decision by revealing that 1 in 5 English children will leave primary school obese.

The sugar levies will be applied to the soft drink industry and are separated into two bands, based on sugar content:

The first band will be applied to soft drinks with a total sugar content exceeding 5 grams per 100 millilitres. This will apply to drinks like Sprite and Fanta.

The second and higher taxable band targets the most sugary drinks, those with more than 8 grams of sugar per 100 millilitres. The second band will affect soft drink industry giants, Coca-Cola, Pepsi, Mountain Dew, 7-UP and Ribena.

These levies however, make no stipulation that the sugary drinks be made healthier or sweetened naturally and as it is highly unlikely that these beverages will be made less sweet, it is a pretty sure bet that the sugar content will be offset by artificial sweeteners like Aspartame and Saccharin.

The question many people are now asking is whether this is actually any better for our kids? Comment below and let us know what you think.

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