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Real Food Vs Supplements – we get the low down

Posted by: Patrick Catanzariti on December 4, 2015

real food vs supplements

It’s not every day that you sit down to breakfast with one of Melbourne’s most influential health revolutionaries and get interrupted by one of her fans mid conversation.

“I knew it was you, I just wanted to say hello and to tell you that I think what you are doing is great,” he told her.

I am talking to Kate Johansson, the founder, heart and soul of Koja.

Koja is a health food brand with a mission to be a real food alternative to pills and supplements. Featuring an array of breakfast and salad toppers, Koja presents nutrient dense nuts, seeds, fruits and berries that anyone can add to their daily diet to simply feel better.

Koja’s primary focus is on quality, organic ingredients that work well together to provide the body with the nutrients it needs to thrive.

“I wanted to create a brand that was really strong,” says Kate. “ Profit comes much later for me.”

Kate’s mission for Koja stemmed from her own experience in the supplement industry. She was approached by a number of people who just wanted a quick fix for their health issues or goals, and thought that taking tablets twice a day would help them.

“They were always looking for that quick fix and were often quite unrealistic about their goals and underestimated what health really meant,” she tells me.

“The more I got to know the supplement market, the more I wanted to create a product range that focused on real food.”

“My goal is to create genuinely healthy products. There are so many opportunities as many of the supposed health foods in the market are packed with nasty chemicals and are over processed, containing cheap fillers like sugar, wheat, oats and industrial oils.”

The Koja toppers are more than just health food products. Kate wants her brand to advocate a lifestyle by educating and supporting people on their health and wellness journey. Koja’s goal is to promote a holistic healthy lifestyle.

“The Koja customer is someone that I can relate to and someone who appreciates overall health,” Kate says.

Helping Koja gain widespread acknowledgement and publicity, Kate was featured on Network Ten’s “Shark Tank.” Through this, she has come to realise needs to tell her story for people to connect with the brand.

“I am authentic and I am trustworthy and I really have faith in these products, which I believe is where small businesses can compete with huge multinational businesses more. This is our strength, just telling our personal story.”

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