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Never Mind The Health Haters – How Paleo/Primal Guru Josh Sparks Deals

Posted by: Patrick Catanzariti on October 11, 2015

Writer and health advocate Caroline Geroyan speaks with Josh Sparks, paleo/primal guru, and founder and CEO of Thr1ve eateries which have been popping up in food courts all over the country about how he deals with those who shun his healthy lifestyle, and his tactics are…interesting.“If I am feeling playful I would respond by asking them whether are they thrilled with how they look, feel and perform,” says Josh. “And if they aren’t, then maybe, just maybe, it’s time to try something different.”

“On the other hand, if the answer is yes and they are a little cocky about it, the only appropriate response is to challenge them to a push up competition” he laughs.

If you don’t now what Josh looks like, he is in top shape, so that would definitely put most of his criticisers on the spot.

“I may or may not win, and I am by no means a super star when it comes to push ups, but that’s not the point.  What I am trying to illustrate is that this stuff is not just talk, it’s about creating simple shifts in the way you eat and move. Too much of the debate exists on an abstract plane, and it is simply tragic to unnecessarily experience the burdens of lifestyle related disease or early death.”

His inspiration stems from Paul Chek, an internationally-renowned expert in the fields of corrective and high-performance exercise kinesiology, who dared an interviewer who had been putting down and making fun of his diet and exercise regime to remove his shirt and conduct the rest of the programme topless on live television! Needless to say, the chubby interviewer was petrified and the streaming was cut.

“But obviously it’s not always appropriate to be that playful, so we try and meet people wherever they are, and move forward together if they are open to it.” Josh tells me.

He unveiled that the main way to really get people listening, especially when talking about health is to identify their “hot button” and play on that. Many are reluctant to hear and admit that what they are doing is wrong, or may not be giving them the best results, so hitting them where it actually has an impact truly works for Josh.

“When you’re young it’s about looking good on the beach , young professionals want to enjoy the energy they need to succeed in the boardroom, and older guys are often concerned about sexual health and performance. So we need to asked tough questions to get to the real heart of the matter – are you where you want to be at work, in the gym or the bedroom?  And are you committed and determined to improve that?”

There are so many people who make promises to themselves everyday to lose weight, look better, stop drinking, quit smoking and generally live a healthier lifestyle. And even though their intentions are always genuine, not everyone is prepared to dedicate the amount of work that goes into achieving these results.

“There is a massive disconnect between what people say they want and what they will actually do to get it,” exclaims Josh.

“It doesn’t matter whether it is a physical change, a better relationship, professional success or financial abundance, people can passionately talk about whatever they want but take no action to get it, and that just blows me away.”

The common excuses that are used when it comes to eating and living well is that they are too busy or that hey are happy just the way they are, thank you!

But as Josh himself puts it, “getting in shape strong, lean and healthy – is actually pretty simple. It doesn’t require ideal genetics, lots of time or money. However, just because it is simple doesn’t mean it is easy.  For most people the determination and discipline required is their fall down.”

Josh’s message is simple. If you are trying to get into shape or just live a healthier lifestyle you may find that people will put you down, even though they are usually the ones most in need of the knowledge and experience. But just keep going, and do what feels right for you, because after all the proof is in the low simple carb pudding.

As he puts it “in nature, you’re either growing or you’re dying.  To continue to develop as a person, you have to continue to explore your limits, and pursue your own success.  What I admire most is those who have the courage and commitment to pursue a better life for themselves, and for the benefit of those they love.  That’s the only way to live if you ask me, and I find it so inspiring to meet those on that path, because if life isn’t a grand adventure, then what the f*** is it?”

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