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Natvia Why We're Changing Our Packaging

A New Look, the Same Sweetness You Know and Love

by NATVIA IP PTY LTD in Nourish Wellness Hub

New Look, Same Sweet Taste

If you’ve noticed something a little different on the shelves lately, you’re not imagining it. We’ve had a bit of a glow-up. Our refreshed look is rolling out this spring. But don’t worry, it’s still the same naturally sweet formula you love and trust, just with a broader view of what wellness really means.

For over 16 years, Natvia has been a pioneer in the natural sweetener space in Australia. With Natvia, we believe that nourishment isn’t just about what’s on your plate, and better choices should feel easy. It’s how you feel in your body, how you think and how you move through the day. It’s the small, everyday swaps that quietly nourish your whole self. The spoonful in your coffee. The cupcake after school. The 3 PM banana bread moment that somehow hits just right.

Smart Swaps That Just Make Sense

You don’t have to give up your favourite foods or start a whole new routine. What you can do is make simple choices that taste great and leave you feeling good. Our no-added-sugar sweeteners, spreads, and drink blends are designed to fit into everyday life. And let’s be honest, no one sticks with a “healthier option” if it tastes like a chore. That’s why everything we make has zero compromise on the joy or flavour for you to enjoy.

94% Less Calories Than Sugar - Sweeten without the excess

100% Naturally Sourced* - No artificial sweeteners

No Bitter Aftertaste -Tastes just like sugar, no compromise

Smile Friendly -Reduced risk of tooth decay than sugar

All Purpose -For beverages, cooking and baking

When is This Happening?

The transformation is already underway! You’ll start seeing our fresh new look roll out first in Woolworths and Coles Australia, with more retailers following over the coming months. But rest assured, behind that sleek new exterior is the same natural sweetener you know and love.

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