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Top 5 Unhinged Ways People Eat Hazelnut Spread (We’re Not Judging)

Top 5 Unhinged Ways People Eat Hazelnut Spread (We’re Not Judging)

by NATVIA IP PTY LTD in Nourish Wellness Hub

There’s eating hazelnut spread… and then there’s how people eat hazelnut spread when no one’s watching.

Hazelnut spread might be labelled organic, vegan, or dairy-free. Though, let’s be real! Most of us are still deciding between toast, spoon, or straight from the jar.

What are the Top 5 ways people eat hazelnut spread?

Here are the top 5 delightfully chaotic, deeply personal ways we’ve seen people get their fix, plus a few thoughts on what’s actually in the jar.

1. Straight from the jar, using a finger like it’s a single-use utensil

Cutlery? Optional. Clean conscience? Debatable.

Regardless if it’s a no-added-sugar hazelnut spread that suits low-sugar preferences or just something you grabbed on impulse at the grocery store, some people do not wait for toast.

They treat their jar like it’s hazelnut butter for one, palm oil free, dairy-free, or otherwise. It’s not a recipe. It’s a lifestyle.

2. Dipped in crisps or pretzels (In the name of “balance”)

This is for the sweet-salty believers. If you’re swirling a vegan chocolate hazelnut spread into a bowl of salty snacks, congratulations, you’ve invented chaos fondue.

The best hazelnut spreads without palm oil melt just right, so you can scoop and dip like it’s 1999. Are we saying this is better than a traditional cocoa spread? Not officially. But yes.

3. Used as frosting because you ran out, but now it’s your whole personality

You ran out of icing. You reached for that organic hazelnut spread with no additives. You slathered it on banana muffins and called it your version of healthy baking. Sometimes, a little hazelnut spread is all it takes to feel like you’ve made a better choice, without giving up the good stuff. 

It worked.

This is for the people who bake like they meal prep, chaotic but full of love. And if the spread happens to be a hazelnut spread made with cocoa and simple ingredients? That’s just you being a responsible adult.

4. Swirled into porridge… that’s 90% hazelnut spread

The packet says oats. Your bowl says chocolate.

You started by adding “just a spoon” of low-sugar hazelnut spread that’s kid-friendly (or, you know, for you), and now your porridge is suspiciously dessert-adjacent. This is either breakfast innovation or breakfast denial, and we respect both.

5. Microwaved with a spoon and called ‘fondue’

This is the crossover between laziness and luxury. Take your hazelnut spread for toast and baking, microwave it for 10 seconds, dip a strawberry in, and suddenly you’re starring in your cooking show.

What’s Actually in These Spreads?


Not all hazelnut spreads are created equal. Some are loaded with refined sugar and palm oil. Others are going clean-label, vegan, or high in real nuts.

If you’re wondering:
  • What’s the healthiest hazelnut spread?
  • Can I eat chocolate spread and still be healthy?
  • Is hazelnut spread healthier than peanut butter, or just a different kind of indulgence?
The long answer: Hazelnut spread and peanut butter each have their own vibe. Peanut butter is typically higher in protein, while hazelnut spreads often lean into cocoa and sweetness. Natvia currently offer sugar-free hazelnut spreads made with plant-based ingredients, giving you a way to enjoy the chocolatey richness with a lighter touch. And with a future shift toward low-sugar and reduced-sugar options, the aisle is evolving to meet more mindful preferences.

The short answer: Look for real cocoa, no-added-sugar options, and fewer mystery ingredients. Your toast spreads don’t need to come with an identity crisis.

So… Which Hazelnut Spread Is The Best?

There’s a whole corner of the internet debating things like:

  • “What’s the alternative grocery version of hazelnut spread?”
  • “Does the generic stuff taste the same?”

We’re not here to start fights. Just to say: there are options. From classic cocoa spreads to newer, health-conscious hazelnut blends,  reduced-sugar, dairy-free, palm-oil-free and organic picks, the aisle has expanded.

You just have to know what you’re looking for.

Spooning hazelnut spread post-dinner or swirling it into Sunday pancakes? Hazelnut spread is more than a condiment; it's a personal experience.

If you’re switching to something a little healthier, don’t worry: the unhinged ways to eat it still apply. Even the best-behaved chocolate spreads with natural ingredients end up on someone’s finger at midnight.

No judgment. Just good taste.

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